AI Shopping

AI shopping is changing how people find and buy things online. Today, AI can research products, compare prices across retailers, watch for price drops and, in some cases, complete the checkout for you.

However, not every recommendation is neutral. In August 2024 the US Federal Trade Commission announced a final rule banning fake reviews and testimonials, which matters when an AI summarises reviews for you. The FTC’s shopping advice for consumers is also a useful checklist before you buy.

Inside our AI shopping coverage

We break down both the forecasts and the tools. For example, AI holiday shopping 2026 explains what the Adobe and Salesforce forecasts mean for you. Next, Walmart Sparky explained covers the retailer’s own shopping assistant. In addition, AI agent payments shows how Mastercard and Visa plan to let agents pay safely.

Smart habits before you buy

Always check the final price on the retailer’s own page. Keep a spending limit on any card you connect to an agent. Then read the return policy before you let an assistant buy anything for you.